Common Look & Feel (CLF)

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The SFU Common Look and Feel initiative was brought into existence on November 8, 2006 to:

  • promotes a unified, cohesive online presence by addressing issues such as look and feel, colour palette, font choices and navigational conventions.
    * improves ease of use through navigation by providing a consistent and intutively learnable method of navigation that allows users more easily to navigate between and within web sites.
    * helps online visitors who seek general information by ensuring that they can access commonly used resources at any time during their online experience.

The standards in their current state are documented here,, and define standards and guidelines for overall branding, social media, print and web design.