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Racism has always been an issue with African Americans who live in a westernized colony, where they’re part of the minority. Black people are often portrayed as drug dealers/users due to modern day films and the media. Since mass media has a great impact on today’s society as it is able to change individual’s behaviors, society has been brain washed to depend on information given. In turn, this brings us to the mass media’s discrimination against black athletes and the accusation of drug use.

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Our society is controlled by the mass media, where individuals are inclined to believe almost anything the news states. Following the 2012 Olympic Games in London, where the 2 time world record holder, Usain Bolt, wins his gold medals, he was accused for drug cheat due to his phenomenal performance. “It is really annoying that Lewis said those things without any proof”, states Bolt, as he was answering comments. This was not because of his outstanding run, but because social media has created the perception where black athletes are more inclined to drug cheat. They believe that in order for a black athlete to do well, they must cheat. This suggests that because of the media’s outlook, the identity of black athletes is prejudiced.

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For decades, the media is unaware of the perception of double standard. Black athletes are inspected more thoroughly when they perform well, in comparison to other athletes. Whenever something seems suspicious, society is more likely to turn all their attention on them and have extensive analysis. As a result the percentage of black athletic drug offenders is much higher than whites. In turn, this creates a never ending cycle, where society continues to believe the stereotype.

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Sources:

Lawton, M. (August 10, 2012). After winning the sprint double at two Olympics, Bolt declares: I'm the greatest athlete in history. In Mail Online. Retrieved September 30, 2012, from http://www.dailymail.co.uk/sport/olympics/article-2186341/London-2012-Olympics-Usain-Bolt-declares-legend-attacks-Carl-Lewis.html.

Edgar, A & Sedgwick, P. (August 24, 2010). Cultural Theory. In . Retrieved September 30, 2012, from http://wxy.seu.edu.cn/humanities/sociology/htmledit/uploadfile/system/20100824/20100824113252386.pdf.

Muhammad, J. (Dec 15, 2009). Stereotypes, the media and Black athletes who get into trouble. In The Final Call. Retrieved September 30, 2012, from http://www.finalcall.com/artman/publish/National_News_2/article_6656.shtml.

Images:


http://ourmaninstockholm.files.wordpress.com/2011/06/img_7187.jpg
http://www.aceshowbiz.com/events/Usain%20Bolt/usain-bolt-london-2012-olympic-games-03.html
http://lacrossetribune.com/sports/olympics/usain-bolt-s-legend-grows-after-he-breaks-olympic-record/article_8db7332b-04f1-565e-8632-4579df657356.html
http://themusclediary.com/steroid-users-in-lothians-increasing