Growing Golf in Canada
The resources below are in the order that they occur to me, not of importance... only you and your team can decide what really counts as important for your audience!
- Note: If those examples don't load properly for you and you can't view their sources or download the tables, try coming back to this page and clicking on the golf search term again.
B. Industry associations often provide both data and reports. In some cases such information is restricted to members only, but you may still be able to look at what the organization is doing (programs) to "grow golf" as examples that could be emulated.
- Explore the site of the (Canadian) National Allied Golf Associations to find studies on consumer behaviour and economic impact.
- (US) National Golf Foundation -- most NGF resources are reserved for members only, but with a bit of digging you may be able to unearth some free facts. For instance, monthly reports on rounds played and selected golfer participation facts.
- Club Managers Association of America -- provides research resources and Publications, some of which are for their members only, but with a bit of digging you'll find links to such reports as Millennials & Golf’s Value Proposition.
- Golf Canada - Start by browsing their pages on Junior Golf, Female Participation, and Long-Term Player Development
- World Golf Foundation created the American Golf Industry Coalition, which was formerly known as We Are Golf and as Golf 20/20. Regardless of the name, the organisation has a mission "to unite and activate the golf industry around key strategic initiatives that increase participation and retention of participants, inspire involvement and interest in the game, and promote sustainable best practices for golf facilities." They still have some content at both the American Golf Industry Coalition and We Are Golf sites, along some frustrating broken links. Explore both sites to see what you can gather. For instance...
- The PGA has some interesting publications and sub-pages such as Golf 2.0 and PGA Reach. Explore!
- And here's a report from the UK-based Golf Foundation on their efforts to engage youth in the game: Junior Golf Matters
- From the European Golf Association: the 2021 and 2019 Participation Reports are available online.
- The people who partnered with the EGA to produce those reports also seem to have other interesting reports. Explore their site: R&A.
C. Our IBISWorld database provides reports on relevant Canadian and US industries such as golf courses and driving ranges.
D. Business Source Complete is your main source for articles on sports marketing.
- Samples of articles found in this database:
- Turnaround Strategy: Overview of the Business and Marketing Challenges Facing the Golf Industry and Initiatives to Reinvigorate the Game
- Golf Looks for Digital Footing As Millennials Skip the Green
- Gender Asymmetries in Golf Participation
- On the other hand, maybe there's less of an issue during the pandemic...? -- Golf Enjoys a U.S. Boom That's Making Tee Times Scarce.
F. Dissertations & theses, even if not exactly on the right topic, may have detailed reference lists that are perfect places to start your research. Many dissertations are now online for free and findable with a good Google search. Here are a couple that caught my eye:
G. Golf Digest is one of the major golf magazines. The preceding link will get you to a Factiva search for all recent articles in that publication. Click on Modify Search above that list of articles, then add terms such as Millennial or Diversity.
H. Follow leads! News articles and blog posts about golf might mention relevant studies. With a bit of work, you can often dig up the original reports from the same study, or at least more articles that review, summarize, and critique the study. For example...
<No further suggestions yet - but keep checking. Also, don't forget that this is your wiki: you are welcome to add any tips here whenever you'd like. --- MB>