Growing Golf in Canada
The resources below are in the order that they occur to me, not of importance... only you and your team can decide what really counts as important for your audience!
B. Industry associations often provide both data and reports. In some cases such information is restricted to members only, but you may still be able to look at what the organization is doing (programs) to "grow golf" as examples that could be emulated.
- Explore the site of the (Canadian) National Allied Golf Associations to find studies on consumer behaviour and economic impact.
- (US) National Golf Foundation
- Club Managers Association of America -- provides such research resources as this Millennial Insights report & a blog that often cites data that is otherwise unavailable to nonmembers.
- Golf Canada - Start by browsing their magazine.
- World Golf Foundation
- The "We Are Golf" division of the WGF, formerly known as Golf 20/20, has a mission "to unite and activate the golf industry around key strategic initiatives that increase participation and retention of participants, inspire involvement and interest in the game, and promote sustainable best practices for golf facilities." They don't seem to have much about Canada specifically, but their research and reports on topics such as Millennials and Women might be relevant to the Canadian situation.
C. Our IBISWorld database provides reports on relevant Canadian and US industries such as golf courses and driving ranges.
D. Business Source Complete is your main source for articles on sports marketing.
- Samples of articles found in this database:
F. Dissertations & theses, even if not exactly on the right topic, may have detailed reference lists that are perfect places to start your research. Many dissertations are now online for free and findable with a good Google search. Here are a couple that caught my eye:
G. Golf Digest is one of the major golf magazines. The preceding link will get you to a Factiva search for all recent articles in that publication. Click on Modify Search above that list of articles, then add terms such as Millennial or Diversity.
H. Follow leads! News articles and blog posts about golf might mention relevant studies. With a bit of work, you can often dig up the original reports from the same study, or at least more articles that review, summarize, and critique the study. For example...
<No further suggestions yet - but keep checking. Also, don't forget that this is your wiki: you are welcome to add any tips here whenever you'd like. --- MB>