BC Ferries Future

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Although this case is about recruitment and retention of mariners in general, without a stated focus on a specific generation or other group, many of the target employees are likely to be in either the Generation Y (Millennial) or Generation Z age range (i.e., essentially anyone up to the age of 40).

With that in mind, I strongly encourage you to start with the following research guide designed to support a case about BC Hydro trying to hire/retain Gen Y & Z employees. In fact, many of those resources may be applicable to this BC Ferries case, regardless of the age range of the target employees.

Since the guide mentioned above is so detailed, I'll keep this one shorter, with more of a narrow focus on BC Ferries, on the marine transportation industry, and on recruitment/retention in general

Important: The resources and search strategies below (and above!) are...

(a) in no particular order -- you'll want to try all of them!; and
(b) only intended as a starting point for your research -- be sure to explore broadly to find useful resources that will inform your audience.

About BC Ferries & its industry

Start with the BC Ferries website, especially the Career pages.

Consider checking out the sites of other major firms who recruit mariners in our region (or beyond). How do they sell themselves and their jobs? Could BC Ferries learn from their most direct competition?

For example, check out...

Career & employment profiles/outlooks

  • This 2015 report is largely focused on shipbuilding trades as opposed to ship operating ones, but perhaps still worth a look as the context is similar.
  • For a general picture of marine career paths here in BC, check out the BC government's Career Zone: Marine document aimed at high school students.
  • BCIT's School of Transportation includes a Marine Studies department.
  • Check out its Career Paths page for more context on what it takes to start a career in that field.


Remember to look for any mentions of specific organizations, experts, or studies in news articles, then follow those clues to original (and usually more comprehensive) sources!

  • Factiva for news articles from around the world, including articles from many business publications such as the Wall Street Journal

A few specific examples:

  • Your case mentions the following Victoria Times-Colonist article. I thought I'd provide a link here as well to help establish context.

"News" includes industry news publications as well. Sometimes a magazine read by those in the industry can have the most relevant information! A couple samples:

  • Start with its Jobs section, but also browse through the news articles and the information on training that it provides to get a better sense of the profession overall.
  • Also try searching for relevant industry associations (via Google) or for industry magazines (via Factiva, Nexis Uni, and Business Source Complete) to see if they've addressed this topic... but remember to think broadly about what might count as relevant. Perhaps information from another industry will apply to your target industry?

Miscellaneous... but still worth reading!

A. The Globe & Mail produces an annual report on the Top Employers for Young People, complete with details on what features of each organization made them particularly appealing to younger workers. See also BC's Top Employers to learn about some good work environments.

  • Be sure to check out the policies and practices of award-winning firms in other industries in case they are doing something that could also work for BC Ferries.
  • The awards sites include links to reports from previous years. Don't ignore older information that might still be applicable and useful!

B. A good book (or ebook) on a topic can often save you a lot of time and effort. Try searching the SFU Library catalogue using terms such as...

  • Employees - recruiting
  • Employee retention

For example, here are a few ebooks on the broad topic (not specific to BC Ferries) that came up in my initial searches:

<No further suggestions yet - but keep checking. Also, don't forget that this is your wiki: you are welcome to add any tips here whenever you'd like. --- MB>